The article discusses how to create investment portfolios that consider common biases that affect investors' decisions. It explains what behavioral finance is and how it can be used in wealth management. The researchers identify various biases like overconfidence and loss aversion that can impact investment choices. They also provide case studies to illustrate these biases in action. Additionally, the article explores how factors like gender and personality type can influence investor behavior. The goal is to help individuals make more informed and rational investment decisions by understanding and accounting for these biases.