The article "Selling & Sales Management" covers various aspects of sales, including development and role of selling in marketing, sales techniques, sales environment, sales management, and sales control. It discusses topics such as consumer behavior, sales strategies, personal selling skills, relationship selling, direct marketing, international selling, and sales forecasting. The researchers explore sales responsibilities, preparation, recruitment, motivation, training, organization, compensation, budgeting, and evaluation. The goal is to provide insights into effective sales practices and management strategies for businesses.