The article "Marketing to women: a global perspective" explores how women's roles in work, family, and society have evolved, impacting consumer markets. It discusses why women work, their attitudes towards work and family, and the changing demographics influencing market trends. Traditional women's products like homemaking, food, fashion, and grooming are being redefined, while new opportunities in areas like finance, automotive, and travel are emerging. The study also highlights the importance of understanding women's media consumption and advertising preferences in marketing strategies.