Social Sciences
8 years ago

Innovative Market Strategies Revolutionize Marketing Effectiveness for Competitive Advantage

Butterworth-Heinemann eBooks
Market focus : achieving and sustaining marketing effectiveness
Rick Brown

Paper Summary

The article discusses how companies can be successful in marketing by focusing on customers, market segmentation, innovation, and competitive strategies. By aligning resources with marketing goals and maintaining a strong marketing plan, companies can achieve and sustain marketing effectiveness.

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