Business, Management and Accounting
8 years ago

Unlocking Maximum Profits: The Key to Effective Pricing Strategies

1 view
Kogan Page eBooks
Value pricing : how to maximise profits through effective pricing policies
Tony Fletcher, Neil Russell-Jones

Paper Summary

The article discusses how to set prices for products and services to maximize profits. It covers different pricing theories and provides a method for determining prices. The main focus is on how pricing fits into the overall goals of a business.

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