The article discusses how companies in the environmental technology industry focus on creating products that help improve the environment. Some companies in this sector may not clearly separate their own environmental goals from their product-related goals. A survey of Swedish environmental technology companies showed that not all companies provide information about their environmental work on their websites. The study found that some companies distinguish between the environmental impacts of their products and their production processes, while others do not. The article suggests that companies in the environmental technology sector should increase the use of both production and product-related environmental information in their communications.