Social Sciences
8 years ago

Marketing Revolution: Value Creation Key to Winning Customer Attention Battle

Choice Reviews Online
Sticky marketing: why everything in marketing has changed and what to do about it
Grant Leboff

Paper Summary

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The article talks about how marketing has changed due to technology, and how companies need to focus on engaging customers by providing value. It introduces a new model of customer engagement that emphasizes attracting customers rather than just shouting messages at them. The key idea is that companies should focus on creating value for customers to win their attention in today's competitive marketplace.