The article discusses the importance of project management for functional managers. It covers project management principles, benefits, implementation complexities, and the roles of major players like project managers, sponsors, and functional managers. Key points include the need for good planning, the role of the project manager in organizing and executing projects, and the challenges faced by functional managers in balancing project and non-project priorities. The article emphasizes the benefits of project management in achieving successful outcomes and highlights the importance of effective communication and collaboration among team members.