Business, Management and Accounting
8 years ago

Revolutionizing Public Sector Marketing: Creating Value and Driving Change

Public Sector Marketing
Tony Proctor

Paper Summary

Related papers

Business, Management and Accounting
8 years ago

Revolutionizing Marketing Strategies for the 21st Century: A Game-Changer!

Integrated Marketing
Customer Relationships
Strategic Management
Business, Management and Accounting
8 years ago

Revolutionize Marketing Practices with Lessons from Top Companies Worldwide!

Integrated Marketing
Strategic Management
Business, Management and Accounting
8 years ago

Revolutionize Marketing Strategies with Malcolm McDonald's Groundbreaking Insights!

Integrated Marketing
1 view

The article discusses how marketing strategies can be applied in the public sector to create value for stakeholders. It covers topics such as developing strategies, measuring stakeholder value, market research, and pricing services. The researchers emphasize the importance of corporate brand building, communication of values, and utilizing the internet for marketing. The goal is to improve services and meet the needs of the public more effectively.