Social Sciences
8 years ago

European football clubs target Asia's market, overshadowing Japan's national league.

Routledge eBooks
Football, nationalism and celebrity culture
Satoshi Shimada, Wolfram Manzenreiter, John K. Horne

Paper Summary

After the 2002 World Cup, Japanese media shifted focus to European football like the UEFA Champions League instead of their own J.League. European clubs are targeting Asia as a big football market, leading to increased marketing activities in the Far East.

Related papers

Theme background image
Arts and Humanities
7 years ago

Emotionally powerful music performances by the Susquehanna Chorale can deeply move and engage audiences of all ages.

Musical Theatre
Inclusive Education
Music's Impact
14 views
Theme background image
Social Sciences
8 years ago

School Environment Key in Shaping Adolescents' Passion for Football

Fan Culture
Skiing Injuries
Golf Swing Biomechanics
1 view
Theme background image
Social Sciences
8 years ago

China's Football Professionalization Faces Economic Challenges and Frustrations.

Fan Culture
Sports Economics
Event Tourism
2 views