Business, Management and Accounting
8 years ago

Revolutionize Marketing Practices with Lessons from Top Companies Worldwide!

McGraw-Hill eBooks
The big book of marketing : lessons and best practices from the world's greatest companies
Anthony G. Bennett

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The article covers various aspects of marketing, including planning, research, consumer behavior, promotion, sales, advertising, public relations, product management, supply chain, retailing, and more. It also discusses topics like ethics, the environment, international case studies, and financing marketing plans.