Business, Management and Accounting
8 years ago

Unlocking Success: How Marketing Planning Transforms Businesses in Australia.

Marketing planning in Australia : practice and performance
Hui Ping. Lau

Paper Summary

The article discusses how marketing planning can be helpful in certain situations. It outlines the important elements of a good marketing planning system and suggests ways to improve its effectiveness by adjusting changeable factors. The study provides a detailed overview of marketing planning practices in Australia, offering valuable insights for managers on the benefits of formal marketing planning.

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