The article "Project Strategy and Strategic Portfolio Analysis: A Primer" emphasizes the importance of taking a strategic approach to project management. By focusing on the bigger picture before diving into the details of planning and implementation, project managers can increase the chances of success for their projects. The key message is that understanding and applying strategic thinking to project management is crucial for achieving the desired benefits for an organization. The article provides insights and guidance for project managers, students, and executives on how to strategically manage projects effectively.