The article outlines a comprehensive framework for marketing management in the pharmaceutical industry. It covers topics such as defining marketing strategies, understanding market demand, connecting with customers, building strong brands, shaping market offerings, delivering value, and creating successful long-term growth. The researchers emphasize the importance of creating customer value, analyzing consumer and business markets, identifying market segments, and managing integrated marketing communications. The key findings highlight the significance of developing brand equity, crafting brand positioning, and managing pricing strategies to stay competitive in the global economy.