The article "Managing Customers Profitably" discusses how businesses can value and manage their customers effectively to increase profitability. It covers topics such as customer profitability analysis, calculating customer lifetime value, and managing a customer portfolio. The researchers emphasize the importance of selective customer acquisition and retention, the role of pricing in creating value, and using value propositions to increase customer equity. By implementing these strategies, businesses can make strategic decisions that maximize the value of their customers and ultimately improve their bottom line.