Business, Management and Accounting
8 years ago

Revolutionize Your Business Strategy with Strategic Marketing Management Planning!

Butterworth-Heinemann eBooks
Strategic marketing management : planning and control, analysis and decision
P. Fifield, Colin Gilligan

Paper Summary

The article discusses how companies plan and control their strategies to achieve success. It covers analyzing where the company is currently, deciding where they want to go, formulating a strategy to get there, choosing the best path, and implementing and monitoring the strategy. The main goal is to help businesses make smart decisions to reach their goals effectively.

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