Market entry timing is crucial for firms in international business success. This study looked at factors influencing when companies enter foreign markets. Researchers interviewed four companies and found nine key factors affecting entry timing decisions. These factors include characteristics of home and host countries, firm capabilities, competition, cultural differences, economic factors, Window of Opportunity, Word-of-Mouth, Stepwise internationalization, and near-market knowledge. The study revealed that firms tend to enter markets when they have the right business connections, positive Word of Mouth, a gradual internationalization approach, and knowledge of similar economic systems.