The article discusses how to make transportation in West London more eco-friendly. It talks about challenges in changing transport policies and ways to overcome them. London Transport Buses and three London Boroughs are working together to create 'Green Routes' and 'Green Areas' for buses, cyclists, pedestrians, and essential vehicles. The key concepts include improving journey quality, integrating transport with the environment, using different modes of transport, focusing on sustainability, and involving the community in decision-making. The process involves planning, getting feedback, and making changes. A case study in West London shows progress in creating these green areas.