Foreign companies find success in Bangladesh mobile market through joint ventures.
The goal of the research was to understand how foreign companies can enter the mobile telecommunication market in Bangladesh. The researchers used interviews and data from online sources to study the best strategies for entering this market. They found that joint ventures are the most effective way for foreign companies to enter the mobile telecom industry in Bangladesh, which is still attractive for new entrants. The study also showed that the entry mode strategy is influenced by factors like organization, economy, institutions, and society in both the home country and the target market.