Marketing faces many challenges due to the lack of a clear plan for marketing planning. The book "Marketing Planning by Design" presents a 7-phase process for successful marketing planning, with practical checklists to help readers create their own plans. The book covers topics such as overcoming hurdles in marketing planning, setting up project management for marketing cycles, developing target-driven marketing plans, measuring marketing performance, implementing enhanced marketing planning in organizations, and integrating Web 2.0 into marketing strategies. With insights from over 150 case studies, this book is a valuable resource for marketers looking to improve their planning strategies.