The article "How to write a marketing plan" provides a step-by-step guide on creating an effective marketing plan. It covers topics such as situation analysis, setting objectives and strategies, distribution, promotion, and budgeting. The main goal is to help businesses develop a comprehensive marketing plan to achieve their goals. The researchers use practical examples and checklists to simplify the process for readers. Key findings include the importance of conducting market research, setting clear objectives, and creating actionable plans for distribution and promotion.