The article discusses how public managers can measure and recognize the value they create for the public. It introduces the Public Value Account (PVA) as a way to track the values citizens want to see in government operations. The author argues that traditional private sector models don't work for government agencies. Instead, strategic public managers should focus on achieving missions, operating fairly, and satisfying stakeholders. The article also presents a Public Value Scorecard to help managers build support for their goals and make necessary operational changes. Real-world examples of successful public managers are used to illustrate these concepts.