The article discusses how new business values like compassion, openness, and cooperation are essential for success in the 21st century. It provides practical tips for integrating these values into business practices, drawing from concepts like re-engineering and total quality management. The importance of customer service, quality training programs, team collaboration, incentives, sustainability, and the link between crime and quality are highlighted. The aim is to help managers and staff in various departments understand how changing business values can positively impact their organization's direction and performance, especially in the face of global competition and change.