Business, Management and Accounting
8 years ago

Store loyalty programs drive customer satisfaction and spending habits in India.

Customer Perception and Receptivity to Loyalty Programs offered by Organised Retailers
Krithika G.K Roll

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The article discusses how organized retailers in India use loyalty programs to keep customers happy and coming back. The researchers studied four department stores in Bangalore to see how customers feel about these programs. They found that customers like the lifestyle store the most and think Shoppers Stop has the best loyalty program. Customers care more about store preferences than loyalty program memberships, but they do believe that being a member gives them money-saving benefits.