Establishing trust, transparency, and advice with customers is crucial for success in today's market. Traditional marketing methods are no longer effective, so companies are turning to customer advocacy to gain a competitive edge. By focusing on maximizing customer interests and building strong partnerships, companies can increase margins and grow sustainably. Customer advocacy involves aligning culture, metrics, incentives, and organization to drive effective advocacy throughout the entire company. Customers now have more power and information than ever before, so it's essential to earn their trust and treat them with respect. By implementing customer advocacy strategies, companies can reduce costs, increase margins, and accelerate growth.