Business, Management and Accounting
8 years ago

Brazilian services firms breaking barriers, going global, changing international business landscape.

SSRN Electronic Journal
The Internationalization Process of Services Firms: A Two-Case Study in Brazil
Isabella Sacramento, Victor Manoel Cunha de Almeida, Maria S. M. Silva

Paper Summary

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The article explores how services firms from Brazil expand into foreign markets, which is not well-studied compared to manufacturing firms. By analyzing two Brazilian services firms, the study investigates how they enter international markets using existing theories. The researchers found that the internationalization process of these services firms may differ from what is typically seen in manufacturing firms.