The article discusses how architectural and urban design are becoming more complex, leading to the need for collaborative partnerships between different experts. Public Private Partnerships (PPPs) were created to address these challenges, with many European countries adopting them. In France, there is debate over PPPs, but overall, urban environments in Europe are becoming more privatized. Globalization has increased competition between cities, with projects now focusing on financial and marketing aspects. This shift raises questions about the role of culture, sports events, and universities in shaping urban spaces worldwide.