The article investigates how B2B decision-makers use resources in their marketing decisions. Decision-makers in B2B settings need facts to support their choices. They can get these facts from information systems like databases or by searching for them independently. The study found that factors like customer value, supplier relationships, and demand nature greatly influence how decision-makers use resources. Other factors such as experience and management style also play a role. By understanding these factors, providers can help decision-makers make better quality decisions.