Maximizing B2B revenue by assigning client reps based on relationships.
B2B companies are shifting towards building long-term relationships with clients to create value together. Client reps now focus on managing these relationships rather than just selling products. The quality of these personal relationships is crucial for future success. To tackle the challenge of assigning the right client rep to the right account, an optimization approach using an integer programming model was proposed. This model maximizes future revenue by matching client reps with accounts based on their established personal relationships.