Customer demands not met in restaurants, affecting satisfaction and service quality.
The study looked at what customers want and how satisfied they are with restaurant service. They also compared customer satisfaction with how employees do their job. The researchers used surveys from 116 employees and 213 customers, and analyzed the data using different statistical methods. The main findings are: 1) Customers' education level affects what they want from a restaurant. 2) Customers are not completely satisfied with the service quality they receive. 3) Employees generally perform better than customer satisfaction levels. 4) Customers are mostly affected by their demand for information and facilities.