The article discusses how real estate agents and brokers can use online marketing techniques to boost their business. It reveals the strategies used by successful agents to market listings and attract new clients online. The focus is on cost-effective methods that can help agents connect with tech-savvy consumers and increase website traffic. The key findings include tips on using keywords, email marketing, search engine optimization, and various advertising methods like Google ads and banner ads. The article provides a step-by-step guide on how to optimize websites, target customers effectively, and utilize different online marketing tools to succeed in the real estate industry.