Social Sciences
8 years ago

Mobile ads with catchy headlines have immediate impact on customer behavior.

Journal of the Korean Data and Information Science Society
Customer Behavior Analysis on Mobile Advertisement
Bong-Sung Koh, Seok-Won Lee

Paper Summary

The study looked at how different types of headlines in mobile ads affect how customers react to them. Mobile ads are important because they can reach customers directly. The researchers classified different headline types and studied how they impact customer reactions.

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