France has put a lot of effort into developing electric vehicles, but the market isn't growing as expected. The problem seems to be a mix of cultural habits, economic issues, and lack of information. The government, car companies, and others have worked together to introduce electric cars, but they're facing challenges like choosing the right target audience and focusing on the wrong research areas. This is making it hard for electric vehicles to become more popular, even though there was a good opportunity for them to succeed.