Business, Management and Accounting
8 years ago

Banking Sector in Pakistan Revolutionizes Customer Satisfaction with Diverse Services

International Review of Management and Business Research
Factors Affecting Customer Satisfaction in Banking Sector of Pakistan
Raja Irfan Sabir, Osama Ghafoor, Naeem Akhtar, Iqra Hafeez, Asad Ur Rehman

Paper Summary

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The article discusses factors affecting customer satisfaction in the banking sector of Pakistan. It mentions the different types of banks operating in the country and the standard services they offer, such as debit cards, credit cards, and personal loans. The study found that all commercial banks in Pakistan provide similar facilities, including specialized services like VIP accounts and e-banking platforms for 24/7 access.