Decision Sciences
8 years ago

Egyptian SMEs poised to dominate global market with e-commerce adoption

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The adoption of e-commerce in SMEs : an empirical investigation in Egypt
Mohamed Hassan Rabie

Paper Summary

E-commerce can help small businesses in Egypt compete globally, but many are slow to adopt due to limited resources. A study looked at factors influencing e-commerce adoption in SMEs. They used existing theories to create a model and collected data through surveys. The study found valuable information on what influences SMEs to adopt e-commerce.

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