The article explores how marketing skills impact a company's ability to innovate and do well. Instead of just looking at marketing within a company, the researchers considered how it affects relationships with other companies in a network. They studied 300 UK-based companies to see how marketing skills influence innovation and overall performance. The findings show that having strong marketing skills, like product development, pricing, and marketing implementation, can boost a company's ability to innovate. Digital technology plays a crucial role in connecting marketing and innovation capabilities, while a focus on learning also helps companies better use their marketing skills to drive innovation. This study suggests that companies can improve their innovative abilities by enhancing their key marketing skills and embracing digital technologies.