The article discusses how businesses are shifting towards more sustainable marketing practices, known as Marketing 3.0. This new approach aims to benefit both customers and companies by creating a better world and building trust through collaboration. The study found that Marketing 3.0 significantly impacts six out of the seven elements of the Marketing Mix, such as product, price, promotion, process, people, and physical evidence, while also influencing place to some extent. Overall, Marketing 3.0 is seen as a crucial extension of traditional marketing strategies, considering economic, environmental, ethical, and social factors.