Managers are focusing on improving communication to help their businesses succeed. To do this, they need to make sure that messages to employees match what is being said through other channels. The company's values should be the same inside and outside. Communication should involve teamwork and agreement on goals and how to achieve them. Success in communication is crucial for the success of the organization. Using modern information systems can help improve communication between different levels of the organization. The goal of communication strategy is to create a positive image for the target audience. Conducting an audit is an important step in this process.