Business, Management and Accounting
8 years ago

Unlocking Business Insights: How Big Data is Transforming Decision Making

1 view
Pacific Asia journal of the Association for Information Systems
Guest Editors’ Introduction-PAJAIS special issue on Business Intelligence and Analytics Research
Roger H.L. Chiang, Zhe Shan, Harry Jiannan Wang

Paper Summary

Business intelligence and analytics (BI&A) help businesses make better decisions by analyzing large amounts of data. Web 2.0 has led to a surge in user-generated content from social media platforms. "Big Data" and "Big Data Analytics" are used to handle massive and complex data sets.

Related papers

Business, Management and Accounting
8 years ago

Unlocking Business Insights: How Big Data is Transforming Decision Making

Big Data Analytics
2 views
Business, Management and Accounting
a year ago

Maximizing Impact: Unleashing the Power of Web and Social Media Analytics

Big Data Analytics
User-Centered Design
Social Media
1 view
Theme background image
Social Sciences
3 years ago

Social media analytics tools revolutionize financial sector decision-making.

Social Media
Sentiment Analysis
Big Data Analytics