The paper explores ways to make public-private partnerships a successful way to provide better services for road users and travelers. It discusses the challenges of balancing costs and benefits in providing intelligent transportation services that have positive impacts but might not be fully financed by user fees. The paper looks at the perspectives of users, businesses, transport ministries, and budget ministries to create a win-win financial framework for public and private sectors. The goal is to find a solution that benefits everyone involved and attracts investors to support these services.