Business, Management and Accounting
8 years ago

Spain's Top Companies Lag Behind U.S. in Customer Relationship Management

Journal of international technology and information management
Customer Relationship Management (CRM): A Comparative Study between U.S.A. and Spain
Jesús García de Madariaga

Paper Summary

The article compares how companies in Spain and the USA use Customer Relationship Management (CRM) solutions. They surveyed top companies in Spain with over 100 million euros in sales and compared the results with a study from the USA. The data shows the strengths and weaknesses of CRM in Spain compared to the USA. The article suggests actions to improve the use of CRM in Spain and shape the future of these systems.

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