The article discusses a method called TR1Z that helps people come up with creative ideas for new products. By combining different problem-solving tools, TR1Z can generate innovative solutions to design challenges. The researchers also developed a system that can automatically detect and resolve conflicts in the design process. This system uses a rule-based language to provide recommendations to designers, improving both creativity and efficiency in the early stages of product development. A case study on aircraft design demonstrates the benefits of using this conflict resolution system.