Business, Management and Accounting
8 years ago

Unlocking Customer Value Management: Revolutionizing Business Relationships and Strategies

1 view
Management for professionals
Characteristics of the Concept of Customer Value Management
Tymoteusz Doligalski

Paper Summary

The article discusses customer value management, focusing on aspects like customer relationships, customer lifetime value, and customer knowledge. It explores how the Internet impacts customer value management in traditional and online companies. The comparison between customer value management and mass marketing is also highlighted.

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