Social Media Skills Key to Landing International Business Opportunities
Companies are looking to expand internationally, and accounting firms in North America are seeking new clients from foreign companies. The article explores how to network and attract these clients using social media and traditional skills. Experts suggest focusing on a specific theme, creating a content strategy, utilizing social media platforms, and getting published in trade publications. To connect with a potential client, check your LinkedIn network or seek help from a managing partner. When dealing with different business cultures, it's important to show respect and engage in customary practices to win over international clients.