Business, Management and Accounting
8 years ago

Market orientation boosts Malaysian SMEs performance, driving economic growth and competitiveness.

International Journal of Business and Society
KEY ELEMENTS OF MARKET ORIENTATION ON MALAYSIAN SMEs PERFORMANCE
Sany Sanuri Mohd Mokhtar, Rushami Zien Yusoff, Azanin Ahmad

Paper Summary

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Malaysian Small Medium Enterprises (SMEs) play a crucial role in the country's economy. A study looked at how market orientation affects the performance of these SMEs. They found that focusing on customers and spreading awareness in the market positively impacts SMEs performance. However, factors like market intelligence and responsiveness didn't show significant influence. This suggests that SMEs should prioritize activities related to market orientation to excel in their organizations and contribute to the country's competitiveness.