Your brand is not just your logo or slogan, but the experience customers have with your bank. Marketing helps create the visual representation of your brand, but everyone in the bank is responsible for maintaining it. Consistency in messaging and delivering on promises is crucial for building trust with clients. The way you present your bank's values and services will determine who chooses to bank with you. The power of your brand lies in the service you provide and how well you communicate your promises to potential clients.