The article talks about how the cost of regular fuels is going up, making coal gasification more appealing and less risky economically. They suggest showing off newer and better gasifiers to see how they can outdo the old ones. By building a plant that can easily swap out for newer technology, industries can benefit from tech advancements and higher fuel prices without the risk of getting left behind. This strategy helps them stay up-to-date and adapt to changes in technology and prices efficiently.