New cool-colored roofs reduce energy use, combat urban heat, and save money.
Dark roofs can be made to reflect sunlight like white roofs, reducing heat and saving energy. New paint pigments increase reflectivity, lowering roof temperatures and cutting cooling costs. This also helps the environment by reducing carbon emissions and conserving water. White roofs can reduce energy use by 22% compared to dark roofs, thanks to their reflective properties and ventilation. Using special construction techniques can further enhance the cooling effect of roofs.