Boosting Supply Chain Performance Enhances Quality and Customer Service
Globalization has made competition tougher for companies, leading to more product variety and shorter product life cycles. Supply Chain management is crucial for organizational success, focusing on efficiency and effectiveness. Quality is key for success, with zero defects and cost reduction being important. This study at Giraff Technologies shows that measuring Supply Chain performance can improve quality and customer service. Better collaboration with suppliers and customers, customer focus, and continuous improvements can enhance both Supply Chain and service quality. Production costs can be influenced by Supply Chain performance, but the impact on after-sales service costs is unclear.