Business, Management and Accounting
8 years ago

Multinational Companies Boost Competitiveness Through Localization Strategies

International Conference on E-Business and E-Government
Analysis on Localization Behavior of the Multinational Company
Ping Bai

Paper Summary

Multinational companies are using localization strategies to adapt to host countries' economies, boosting their competitiveness and economic gains. Understanding why and how these companies localize can help domestic businesses compete better and learn from their experiences in global business.

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